Post by Dan @ 10:12am 26/10/12 | 2 Comments
At the company's latest financial results brief, Nintendo president Satoru Iwata has revealed that the Wii U console will be sold for less than its manufacturing costs at launch, implementing a loss-leading strategy that Nintendo has traditionally avoided with previous devices. (via: GI International):
"The Wii U hardware will have a negative impact on Nintendo's profits early after the launch because rather than determining a price based on its manufacturing cost, we selected one that consumers would consider to be reasonable," he said.It's worth noting however, that given the current US$50 disparity between North American launch price and the Australian one, it's likely (although not confirmed) that Nintendo will still be turning a profit from consoles sold Down Under.
The development comes a day after Nintendo had cut their fiscal quarter Wii U sales expectations by half, to 5.5 million units worldwide by March 2013.
The Nintendo Wii U is due to launch in Australia on November 30th 2012, with an 8GB storage Basic Pack selling for AU$349.95, and a 32GB storage Premium Pack (with the Nintendo Land game, console stand, and charging cradle) asking AU$429.95.
In contrast, the North American pricing has been set at US$299 for the Basic, and US$349 for the Premium.