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Post by Dan @ 10:35am 11/10/12 | 5 Comments
Presumably because the Forward Unto Dawn live action shorts hadn't devoured quite enough of the game's massive marketing budget, Microsoft and 343 Industries have announced that acclaimed movie director David Fincher (Fight Club, Seven, The Social Network) will be producing the game's live action launch trailer, to be directed by visual effects veteran Tim Miller.
Titled “Scanned,” the trailer is an action-packed cinematic production that offers a captivating look at the backstory of Master Chief, and provides a glimpse of the new threat he will encounter in “Halo 4.” Filmed in Prague, “Scanned” continues the franchise’s tradition of expanding the universe through award-winning live-action stories, adding to the lore and anticipation for the next chapter in the landmark franchise that has sold more than 43 million game copies worldwide and generated more than $3 billion in franchise sales.
The two-minute long Scanned trailer is set to debut on US talk show Late Night with Jimmy Fallon on October 18th (PST), and will be added to the Halo Waypoint site and the official Xbox Youtube channel shortly after. A still from the trailer can be seen below.

Halo 4 is due exclusively on Xbox 360, worldwide on November 6th 2012.

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halo 4trailer343 industriesxboxmicrosoft
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Latest Comments
Totenkopf
Posted 12:03pm 11/10/12
Thats a good thing.
dais
Posted 12:13pm 11/10/12
Wow that's amazing.
Lens Darkly
Posted 08:06pm 11/10/12
David Fincher is a producer for this commercial. The commercial was directed by Visual Effects artist Tim Miller.

http://collider.com/halo-4-trailer-david-fincher/201491/
Dan
Posted 08:49pm 11/10/12
Thanks for the clarification, you're right. Microsoft's press release seems to be either carelessly or intentionally deceptively worded. Mentions Fincher's experience as a director, and Miller's as visual effects lead multiple times, then frames their roles on the trailer in a busy single sentence.

Here's what it says word for word:
Famed Hollywood Visionaries David Fincher and Tim Miller Team Up with Microsoft to Create “Halo 4” Launch Trailer

Legendary director of award-winning films like “Fight Club” and “The Social Network” and acclaimed visual effects lead for “Scott Pilgrim vs. the World” collaborate with 343 Industries to ignite anticipation for the year’s biggest entertainment launch

Today Microsoft and 343 Industries announced renowned Hollywood director David Fincher (“Fight Club,” “The Social Network,” “The Girl with the Dragon Tattoo”) as executive producer and acclaimed visual effects lead Tim Miller (“Scott Pilgrim vs. the World,” “The Girl with the Dragon Tattoo”) as the director of the launch trailer for the most anticipated blockbuster game of the year, “Halo 4.” In partnership with 343 Industries and agency twofifteenmccann, Fincher and Miller will help deliver an emotionally-charged look at the backstory of “Halo’s” iconic hero, the Master Chief.
Regardless, it's still likely to be a rather impressive clip, as far as videogame trailers go.
fpot
Posted 12:40am 12/10/12
How else would they introduce him as anything but 'director David Fincher'’ and the third paragraph clearly names him as the executive producer? Maybe just try reading the whole press release?

lol deceptive.
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