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Post by Eorl @ 01:27pm 25/09/12 | 6 Comments
We recently had a chance to speak to Razer's CEO, Min-Liang Tan, about the upcoming Australian release of their gaming orientated laptop, the "Blade". Featuring a range of customisable buttons, game-specific feedback and more, Min-Liang was able to give us the run down of just why people should be keeping an eye out for this beast on Australian shores.

"We are calling it a true gaming laptop, because we want to draw attention to the fact that it’s not just gaming, it’s a gaming laptop that’s super-thin, and super-light; something that you can carry around; not a desktop replacement", Min-Liang reveals.

"From that want, and the (pretty badass I think) non-compromising attitude that whenever someone said that “it’s impossible to do this”, we basically said fuck you, we’re just going to continue doing that. We designed the Razer Blade, and launched this in North America last year, and it’s gotten a phenomenal response, but we’ve been getting pinged by Australian gamers all the time on Twitter: “hey man, we always get the things last over here”, and stuff like that."

Make sure you check out the full interview here for a look at how Razer came up with the idea of the "Blade".

The Razer Blade will be available on November 1st for a SRP of AUD$2999.












Latest Comments
Tollaz0r!
Posted 03:34pm 25/9/12
Their website has it for $2299USD, when you guys do interviews and whatnot. Can you please ask these guys why they price their products much higher for Aus market?
fpot
Posted 03:36pm 25/9/12
Their answer will just be some passing the buck marketing muck so it's a pointless question to ask really. That doesn't make it a pointless question though. You just need to have the right person backed into a corner to ask it.
ravn0s
Posted 03:37pm 25/9/12
Their website has it for $2299USD, when you guys do interviews and whatnot. Can you please ask these guys why they price their products much higher for Aus market?


because it costs them an extra $700 to ship it here.
Smasht
Posted 03:44pm 25/9/12
$2299 USD is for the older version, the new one is $2499 $USD. But yeah that price difference is hard to swallow.
Dan
Posted 03:48pm 25/9/12
It's a pointless question because whatever reason an interviewee might come up with, we already know what the real answer is: because the Australian market is accustomed to higher price levels, so manufacturers set an SRP at the equivalent price that people will pay.

As long as people keep paying that higher price, it's generally just not good business sense for most companies to drop to price parity. Almost every laptop you'll find in Australian stores has a similar disparity compared to US pricing, so why would this be any different?

Apple are the only ones I can think of that come close to the 10% GST difference, and I would imagine that's a luxury they're able to do as a goodwill gesture for marketing reasons, because of how massive their mark-ups on Macbooks would already be, and the general size of their company.

EDIT: Just to clarify, am not defending local IT price disparities in general, just that there's little point in singling out a small manufacturer like Razer.
eski
Posted 03:55pm 25/9/12
It's not pointless, the more attention the media draws to this issue, the more awareness there will be among consumers and manufacturers. Pretending this issue doesnt exist and not asking about it is kinda pissweak.

Still, this "news" post is just thinly veiled marketing, so I understand why you don't see the need to ask any hard hitting questions.
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