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Post by Eorl @ 03:55pm 19/07/12 | 16 Comments
Questionable videogame pricing in Australia is no news to us. We know that prices over in the US are less than what we pay here, and yet we have no legitimate reasons as to why. Luckily our government is taking notice, launching an enquiry into high technology prices in Australia, which has just recently been closed of submissions.

Of those submissions, consumer advocate group, CHOICE, has made a very indicative table of the stark differences that exist in video game pricing. The table compares a list of recent PC games on the digital distribution service Steam, and 20 recent and upcoming games from EB Games, to their US pricing.



At first glance you can already see the huge mark-up value in titles like Call of Duty: Modern Warfare 2, which retails in Australia for AUD$89.99 whereas the US price is a low USD$19.99. With a 342% difference between the regions, it already begs the question of why a game that is nearly three years old is priced at what is considered a new game.

For PC games sold through EB Games the price difference isn’t as large as Steam, however, it is still quite obvious (the highest is 73%). Note that GST accounts for 10% of the price.



While this obviously won’t be news to the more knowledgeable shoppers, it definitely sheds some light on the somewhat extortionate pricing that is going on in the technological market of Australia.












Latest Comments
TufNuT
Posted 04:38pm 19/7/12
i would really like to believe that something will come from this, but i just don't see anything happening.

at the end of the day its not up to the government to specify how much software/hardware/other stuff can be sold for..
groganus
Posted 04:41pm 19/7/12
Fucking Choice.. the peoples champions.
TicMan
Posted 04:54pm 19/7/12
Just.. Wow. You know you're getting price gouged but that much? Holy shit.

Who sets the price on Steam, is it the publishers or Steam?
eski
Posted 05:02pm 19/7/12
ticman - publishers
FraktuRe
Posted 05:03pm 19/7/12
Publishers set all the prices, which is only some games gouge the shit out of us.
Eorl
Posted 05:05pm 19/7/12
Who sets the price on Steam, is it the publishers or Steam?
They haven't specifically said who does themselves, but in their FAQ they only state that "pricing is very title specific"
Who sets the price for my game on Steam?
Pricing is very title specific, and we've got a lot of data and experience to help you decide on what the best price is for your title. We'll work with you to figure out pricing.
So really it is only a guess at who actually sets the price, many believe publishers do but there is no 'real' knowledge on it.
Trauma
Posted 05:11pm 19/7/12
Steam are ok with it though, otherwise they would deny the publisher their service.
tvcars
Posted 05:19pm 19/7/12
Video rentals went the same way, you could see their sales drop then the prices went up to compensate for the lost revenue. Same thing is happening with retail. They're trying to make up for all the lost sales from the digital distribution model. Next thing they'll do is have massive sell off's of old stock at unbelievable prices then they'll they'll follow in Game's footsteps and see you later.
Mives
Posted 05:28pm 19/7/12
And yet Gerry Harvey has the nerve to criticize Aussie consumers for purchasing overseas. Give me a fucking break.
groganus
Posted 05:44pm 19/7/12
Video rentals went the same way, you could see their sales drop then the prices went up to compensate for the lost revenue. Same thing is happening with retail. They're trying to make up for all the lost sales from the digital distribution model. Next thing they'll do is have massive sell off's of old stock at unbelievable prices then they'll they'll follow in Game's footsteps and see you later.


Neg, we have been rorted on video game prices since for ever, this is nothing like video stores or standard retail bullshit.
piddlefoot
Posted 06:20pm 19/7/12
Sux but whada ya do man, ya shop online for a start, l see shops in OZ selling pc parts at competitive prices, you will still get ripped a bit with games online, but at least you save something, with pc parts or harvey norman products so to speak, its not OUR [the consumers] responsibility to ensure he gets rich by cornering us into having to buy through there stores, but rather its ''there'' responsibility to be competitive in the market. The argument of it costs more to operate here only has very minor merit when you see shops that operate in OZ with there web page sales as well, and there prices are competitive, so seriously Mr Harvey and your buddy followers, hows your form trying to limit my freedoms you twat.
Zwan
Posted 06:45pm 19/7/12
They wonder why MW2 was pirated so much... I bet you at least 10% of that were Aussies. (I did actually buy this game though)
Superpiccolo
Posted 08:38pm 19/7/12
@ Eorl

Sure there is. The company I worked for had a few games released on Steam and they (the Dev studio) had 0 say in pricing, whatsoever. This is also true for a retail release. The only situation where a Dev will be setting prices is when they are Valve, or some other studio/small team not tied with a publisher. Steam (that is to say Valve) make pricing suggestions (this is true for the smaller devs anyway), but they are only suggestions and the final say is not down to Steam at all.
Phar4oh
Posted 08:48pm 19/7/12
Choice for the win. I'm glad someone is doing something about this. Much respect for Choice!
slamma
Posted 10:58pm 19/7/12
The internet is the big game changer.
tel
Posted 08:13pm 20/7/12
I've been to a few countries, US, EU, Japan etc and i always like to compare prices with Australia. I never found a country to get shafted so much like we do here on practically everything, and we grin and bare it like good little gimps.
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