Valve has today announced yet another new feature for their ever-growing online distribution system, revealing Steam Greenlight, a service that will allow Steam users to peruse hopeful new game submissions and vote on which ones should make it to the virtual store's shelves.

Steam Greenlight will allow developers and publishers to post information and media about their game in an effort to convince the Community that their game should be released on Steam. Greenlight piggybacks on Steam Workshop's flexible system that organizes content and lets customers rate and leave feedback.

As well as serving as a clearing house for game submissions, Greenlight will provide an incredible level of added exposure for new games and an opportunity to connect directly with potential customers and fans.

"Making the call to publish or not publish a title isn't fun," said Anna Sweet, at Valve. "Many times opinions vary and our internal jury is hung on a decision. But with the introduction of the Steam Workshop we realized an opportunity to enlist the community's help as we review certain titles and, hopefully, increase the volume and quality of creative submissions."

Steam Greenlight is scheduled to launch on August 30th 2012.