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Post by Dan @ 10:05am 08/06/12 | 12 Comments
If you were wondering why EA's E3 press conference had a severe case of sequelitis, the answer is that the publishing giant sees a bigger advantage in holding off on debuting new Intellectual Property (IP) franchises until the next big hardware refresh.

Speaking to CVG, EA Labels President Frank Gibeau stated that "In the new cycle you're going to see a lot of new IP from Electronic Arts."
He told CVG: "The introduction of new hardware from the big three is going to allow us to reembark on a bunch of new IPs, because it's the better time to do it, because you can really explore new ideas and do different things.

"In a market this massive, launching new IPs is very risky and it's a big investment to make these games. So it's a natural thing to see in this point in the cycle a little bit more emphasis on the knowns, but in the new cycle you're going to see a lot of new IP from Electronic Arts."
While in the interim, we can expected more Dead Space, more Medal of Honor, more Need for Speed and more SimCity, Gibeau asserts that EA will have a lot of freshness when the expected next Xbox and PlayStation consoles finally come to town.
"I can tell you right now there's between three and five new IPs that we're working on that we're thinking about for the next-gen. Some of them might come to market, some of them might not.

"it's really one of those things where I'm consciously looking at introducing new IPs into the portfolio over the next several years as the new hardware comes into the marketplace that we can refresh."
The comments inadvertedly indicate that the publisher isn't confident in the Wii U's promise of innovation, as the already three month old Mass Effect 3 is their only confirmed title for Nintendo's new platform, with "a number of sports games" from the EA Sports line-up also expected.












Latest Comments
Stalfax
Posted 11:57am 08/6/12
Fine, but I won't be buying any products until something new and fun comes out :P
Trauma
Posted 12:39pm 08/6/12
Pity we heard nothing about any next gen console... just some fucking glass.

But lets not kid ourselves, EA were going to keep pumping out the sequels regardless.
Winston
Posted 01:26pm 08/6/12
So I guess they don't care about PC any more.
badfunkstripe
Posted 01:34pm 08/6/12
So I guess they don't care about PC any more.


Sad but true.

It does make sense from a business point of view. Launch a bunch of new brands when the next gen consoles are new with little content. Will be easier to establish them.

As to PC, at least we're starting to get glimpses of new engines being developed for the next gen console. They're unfortunately still too held back because of cross platform parity.

Further these companies still like to promote the line that PCs only offer better graphics. So they aren't every going to release something truly amazing on PC that isn't possible on consoles.


One last thing, when on earth are these next gen consoles coming out? I'm a PC gamer only. However I am getting sick of games that look crap and often run crap on PC because of consoles.
Nathan
Posted 01:34pm 08/6/12
In a market this massive, launching new IPs is very risky and it's a big investment to make these games.
You know what's also risky? Making games for a new system that (relative to the established systems) no one owns!

Of course from that perspective, it actually does make sense: why bother building your AAA title for brand new system that no one has. Your sales are by definition, very limited. But if you make something on the cheap for a new system, you'll still get some sales because the amount of available software is low.
Eorl
Posted 02:07pm 08/6/12
One last thing, when on earth are these next gen consoles coming out? I'm a PC gamer only. However I am getting sick of games that look crap and often run crap on PC because of consoles.
The Xbox 360 has been hinted at lasting longer then the next two years, and no hint on the PlayStation 4 so far.
badfunkstripe
Posted 02:19pm 08/6/12
Another reason for delaying new IP, is that a new platform, new tools. New possibilities. It'd probably promote creativity.

I personally think developers need to really start putting preasure on the console makers. Maybe they should do some games for next gen now. If the consoles aren't out, just release them on PC and make a fuss that the console makers won't release next gen hardware. They'll be on them when they do. They'll also have a large catalog for release. Have more experience at using this tech.

Just think, engines that were developed to get a heads up on next gen consoles. FB2, Cryengine 3, Unreal 4. Will all be out of date and old Gen when the next consoles come out.
Khel
Posted 02:21pm 08/6/12
Yeah, you'd have to imagine at this point they wont even be announcing new consoles till E3 next year, and then probably at least another year after that for them to come out :(
Dan
Posted 02:43pm 08/6/12
The Xbox 360 has been hinted at lasting longer then the next two years, and no hint on the PlayStation 4 so far.
How long the 360 is intended to be supported doesn't have much bearing on when they're going to launch the next xbox.

At present, the current expectation is all geared toward Sony and Microsoft both announcing their new platforms at E3 2013, with launches following in the 2013 xmas window.

A lot of different sources have pointed toward this, so if it doesn't eventuate, I'd say that would indicate a development slippage and not a misinterpretation of their original/present intention.

So that being the case, we have a year and a half to wait for PC games that make proper use of high-end hardware again.
glynd
Posted 04:41pm 08/6/12
in that case, can they hurry up and get started on Mirror's Edge 2 already!
Gloth
Posted 02:47am 09/6/12
The attitude EA displays and the general form that the company takes makes me angry and want to avoid anything they (are able to make money from and thus continue to exist) produce. Unfortunatly I am really looking forward to a decent SimCity and ME3 is somthing I intend to play eventually.
Khel
Posted 02:53am 09/6/12
At present, the current expectation is all geared toward Sony and Microsoft both announcing their new platforms at E3 2013, with launches following in the 2013 xmas window.


If thats the case, then I guess its not unreasonable after all that that Star Wars 1313 game is for next gen consoles...
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