The Nintendo 3DS continues to enjoy healthy second year sales following a sketchy first year, with the latest show of strength being the Japanese sales data from Media Create (via Andriasang) showing that the glasses-free 3D handheld accounted for almost 65 percent of total console hardware sales in the country -- and that's of all games consoles, not just portable ones.

However, Nintendo have never been ones to rest on their laurels and the quirky Japanese innovators still obviously want a bigger piece Western markets for the 3DS, so here's their latest attempt at that -- an odd "viral video" commercial featuring Joel McHale, star of the TV show Community and gamer (who has also hosted Ubisoft's E3 press conference a couple of times).

It's not particularly hilarious, but it is reasonably clever and not the usual kind of promo we see from Nintendo either, so we thought we would share. Check it out below (or click here for HD.