Post by Steve Farrelly @ 04:05pm 27/02/12 | 0 Comments
The bigger business games are, the bigger the advertising spend at marketing time will be. You all remember that awesome live action Skyrim TV spot featuring a well-rad dragon terrorising a town that could just as well have been from the set of Game of Thrones? Well, EA are one-upping old Bethesda with their own live action TV spot for the forthcoming Mass Effect 3 that equally tickles the senses - especially for those of us who love sci-fi.
It's just a short one, but maintains the marketing media narrative BioWare and EA have been pushing about ME3 being all about Earth, and humanity's fight for survival against the invading reapers.