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Blizzard Working on a Free-to-Play Title?
Post by Steve Farrelly @ 10:44am 24/02/12 | 19 Comments
According to a report over at Develop, Blizzard are currently working on a free-to-play game, that may or may not be their secretive "Titan" project.

An anonymous source apparently revealed the project and also pointed out that Blizzard are actively looking into non-subscription models for future titles alongside their tried and tested subscription model currently used for World of Warcraft.

Obviously this is rampant speculation, despite Develop's "source", and Blizzard's own Mike Morhaime has said they won't be changing their subscription model for WoW any time soon, so take this with a grain of salt.











Latest Comments
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Eorl
Posted 10:50am 24/2/12
They could make WoW free-to-play and live off selling $25 mounts. $1 million in less then 1 hour and all it took was an artist and a 3D modeller, that's a win.
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d^
Posted 10:50am 24/2/12
A Blizzard spokesperson has declined to comment.

I'd say they will get at least one title in the F2P market, a lot of other big devs have done so.
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Deviouz
Posted 10:51am 24/2/12
waaaaaaaay back before it was called 'titan' they said it was aimed to pull in more casual players, so this would make sense. Also my hunch is Firefall is a good indication of what it was probably going to be like before that team jumped
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kappa
Posted 11:00am 24/2/12
Could they make WoW 100% F2P while Titan takes the top spot with a subscription?
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Timmeh
Posted 11:05am 24/2/12
Blizzard Dota?
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Creepy
Posted 11:09am 24/2/12
I'm pretty sure wires are crossed and it's Blizzard: DOTA - it will be F2P with revenue coming in purchase of customized units (ie. different characters that do the same thing the out-of-the-box units do, but look cool/different). Purchases would be via the new Battle.net money vault ala D3 auction house.

I don't doubt that Titan might explore a two-tier approach (recent looks into ingame advertising), but that is a scary path when you look at microtransactioning a game that would otherwise have earned you a massive fortune by simply following the existing WoW model.
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Reverend Evil
Posted 11:16am 24/2/12
Speaking of new Blizzard stuff. Anyone else hanging out for these?





I'm definitely gonna grab one of each.
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kunfushun
Posted 11:19am 24/2/12
the reason why i chose guild wars over wow. maybe titan will get me off guild wars 2.
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Tollaz0r!
Posted 11:20am 24/2/12
No, because Monopoly is a shit game.

Powergrid: World Of Warcraft, now that would be a possible buy.
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Clubby
Posted 11:22am 24/2/12
I must admit I spend a bit with Blizzard and I have no drama's doing so, it's cheaper than drinking :P ... not that it stops me doing that >_<

I am going to buy the wow edition.

It would be interesting to see the ROI for developing a mount lol.
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natslovR
Posted 11:28am 24/2/12
From what I've read f2p is big in china
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Eorl
Posted 11:40am 24/2/12
From what I've read f2p is big in china

Well currently the model for China/Asian providences is that they pay hourly or something, due to laws over there.
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HurricaneJim
Posted 12:35pm 24/2/12
Well currently the model for China/Asian providences is that they pay hourly or something, due to laws over there.


Eorl, you missed the point. He's not talking about WoW.

From what I've read f2p is big in china


Yes F2P is huge in Asia and I know of people who have spent over $20k in the first three months of a F2P game so they can dominate PvP. Rich Asian kids particularly love the pay to win model.

F2P vs Subs model shows higher earnings at lower populations.
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Outlaw
Posted 12:49pm 24/2/12
I know of people who have spent over $20k in the first three months of a F2P game


Anybody else find this really really stupid?

My wallet is bigger than yours so therefore I win.
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Hogfather
Posted 12:52pm 24/2/12
Powergrid: World Of Warcraft, now that would be a possible buy.

ZOMG SETTLERS OF AIUR
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Tollaz0r!
Posted 01:09pm 24/2/12
Wowricola!

Such untapped potential!

BRB, applying to Blizzard..
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BladeRunner
Posted 01:21pm 24/2/12
So this F2P game will be pay to win then? Plus $25 mounts I hope. Its about time they made a Pay2Win game.
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slyin
Posted 02:11pm 24/2/12
Blizzard Dota?


actually
“an upcoming, as yet unannounced game”

maybe not then

last edited by slyin at 14:11:56 24/Feb/12
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Tashy
Posted 03:14pm 24/2/12
The subscription model is not as profitable as F2P which is consistent with the trend of more and more F2P games now than a decade ago. It seems Blizzard wants a slice of the pie too!

Probably wise given WoW numbers are dwindling (mind you still astronomical!) as oppossed to growing, and of course the immense success of F2P games.

http://www.economist.com/blogs/schumpeter/2011/12/online-gaming
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