Post by Dan @ 02:49pm 03/02/12 | 55 Comments
In their Q3 2012 Earnings Call for investors yesterday (via: seekingalpha), Electronic Arts' various big wigs were all very chuffed with the successful launch of BioWare's first MMO, Star Wars: The Old Republic.
On the topic of the game's success, The EA Labels President Frank Gibeau confirmed that the game has sold through 2 million units since it's December launch and has "a little over 1.7 million active subscribers", explaining that "the rest have either not started playing yet or have opted out".
This is an outstanding start for an MMO, and the metrics on engagement suggests players are loving the game. Unique log-ins are averaging about 1 million per day, and their average playtime is approximately 4 hours per day.He tantalisingly closed out comments on the game with saying "Going forward, we have an ambitious plan to reach the broader market, the millions of Star Wars fans all over the world. You'll be seeing that very soon.".
Later in a Q&A with some institutional investors -- enquiring about their global launch plans -- Investor Relations VP Peter Ausnit also offered a brief comment on the game's intended arrival Down Under, confirming that they are still on track for the previously mentioned March 1st 2012 launch date.
We recently announced that we're -- on March 1, that we'd be in Australia and New Zealand. It's all about, as you might imagine, server location down there, but we have a very strong demand from all of our consumers in that particular part of the market.BioWare's original announcement seemed a little open to interpretation, but following these comments, it looks like a certainty that Australian Star Wars: The Old Republic players will be getting a locally-hosted servers to adventure on.
For more details on Star Wars: The Old Republic, check out AusGamers' review.
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