Post by Steve Farrelly @ 09:51am 03/11/11 | 0 Comments
RedLynx, developer of the mega popular Trials title, along with countless other digital 'arcade' games, has been wholly acquired by Ubisoft.
"The team at RedLynx has developed exceptionally strong digital brands that stand out for their high replay value, their long tail sales and their multiplatform positioning," said Ubisoft boss, Yves Guillemont via press release. "We are delighted to welcome RedLynx to the Ubisoft family. Their expertise in asynchronous online games and physics-based game mechanics provides us with a great opportunity to bring their powerful brands, most notably Trials, to an even broader range of fast-growing digital platforms."
Trials Evolution is due to release within the next few months, and with a big publisher like Ubi behind it, hopefully this indie brand can grow even larger. Congrats to the team for proving lucrative enough for such a venture.
"We were attracted by Ubisoft’s focus on creativity and quality, and the fact that they base their long-term strategy on both the traditional and digital distribution videogame markets," added Tero Virtala, chief executive officer of RedLynx. "The reality of today’s market is not about platforms, it’s about creating excellent gaming experiences that consumers can play on any device or screen they like.
"As part of the Ubisoft team, RedLynx will be able to focus even more intently on creating stand-out, excellent brands that push the boundaries of online gaming in many new growth areas. With Ubisoft, a wider audience will get the chance to enjoy our games, we’ll generate more value for our brands, and also leverage our experience more broadly in digital distribution channels."