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Post by Steve Farrelly @ 10:57am 02/09/11 | 14 Comments
In an investor meeting in Los Angeles, Activision CEO, Eric Hirshberg, revealed that the average spend for Call of Duty: Black Ops with post-release map packs, was USD$76. 18 million of these map packs have been sold since the game's release.

You don't have to be good at maths to see how astounding that is.

According to Hirshberg, there was an 18 percent increase on DLC sales over previous titles. Modern Warfare 2, for example, sold 11 million map packs while World at War sold just 9 million.

"There are over 30 million unique players of Black Ops who collectively have amassed, incredibly, more than 2.3 billion hours of play," he said.

"To put that number in perspective, that's more than a quarter of a million years of play and that means our millions of fans spend more time per day on Black Ops multiplayer than they do on Facebook."

Call of Duty: Modern Warfare 3 rocks the boat this November, but will it maintain this significant trend with Battlefield 3 vying for top-spot? Only time will tell.



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Latest Comments
Eorl
Posted 11:08am 02/9/11
Wait, how do you spend $76 on map packs...they are only $14 or so each...
Mordecai
Posted 11:11am 02/9/11
Wait, how do you spend $76 on map packs...they are only $14 or so each...

An average of $76. Not everyone spent $76. Some obviously bought all of the map packs, some bought far less.
glynd
Posted 11:16am 02/9/11
An average of $76. Not everyone spent $76. Some obviously bought all of the map packs, some bought far less.


but there's only 4 map packs on black ops so only the max you could spend is $56 odd
Steve Farrelly
Posted 11:28am 02/9/11
sorry, it's an average that also includes the original game price - have adjusted the OP
deadlyf
Posted 11:32am 02/9/11
Would love to see this for WoW.
Dan
Posted 11:33am 02/9/11
And I'd wager that Australian Black Ops owners averaged a higher spend than that without even factoring in the DLC at all, with that awesome launch RRP.
Eorl
Posted 12:05pm 02/9/11
Ah I see, thanks for clearing that up Steve
Trauma
Posted 12:10pm 02/9/11
$76 is just about two games... I'm still on $0 for COD map packs.
Enska
Posted 01:03pm 02/9/11
I bought the MW2 packs but I don't see any point in getting the blops ones as I hardly ever see dlc servers up.
deeper
Posted 01:27pm 02/9/11
"To put that number in perspective, that's more than a quarter of a million years of play and that means our millions of fans spend more time per day on Black Ops multiplayer than they do on Facebook."


What a retarded quote.
Eorl
Posted 01:29pm 02/9/11
Mmm, the DLC for blops didn't work well because servers could choose to not have it enabled. But in MW2 it was mandatory as there was no server system to choose.
carson
Posted 05:40pm 02/9/11
I'll never pay for a map pack.
trog
Posted 07:31pm 02/9/11
What a retarded quote.
It's important to remember these things are at investor and shareholder meetings. Sound bites like this are encouraging to investors who probably generally know nothing about video games.
unclebobsticle
Posted 04:00pm 05/9/11
It's important to remember these things are at investor and shareholder meetings. Sound bites like this are encouraging to investors who probably generally know nothing about video games.

Like they make more money out of DLC then the actual game.
Kinda frustraiting how the community has changed from the old days of making maps and s*** for fun, to now being a major money spinner.
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