So, in what seems to be a ground breaking feature for World of Warcraft, the MMO that has been running for nearly 8 years straight, and has one of the largest playberbase ever in any game or MMO, comes Transmogrification.

Transmogrification is basically the ability to transform your armour and equipment into whatever skin you want. So say you are really digging the Tier 2 sets of the old world dungeons, well, pop on over to these Etheral's, and they will transform your items to your hearts content.

Now there are some guidelines, which are basically "You must also be able to wear both items when using this service. Ethereals don’t have much in the way of ethics, but allowing someone to appear as if they’re equipping unusable items crosses the line. Similarly, they won’t allow you to change weapon or armor types. Sneaky death knights can’t make that breastplate look like a cloth robe, and you can’t make a one-handed axe look like a two-handed axe, or transform a sword’s appearance into that of a mace. Guns, bows, and crossbows will be the exception to this rule. You will finally be able to retain your dwarf’s racial gun bonus while appearing with all the splendor and elegance of a bow wielder (or at least the relative silence of one)."

Also pointed out by Khel, you need to actually own the item as well, either in your bags, or your banks. promoted forum item