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Post by Steve Farrelly @ 10:34am 07/04/11 | 18 Comments
At an advertising conference in New York called Ad Age, EA's John Riccitiello addressed attendees in regards to Battlefield 3 and its goal within the games industry: to take down Activision's Call of Duty franchise as the number one first-person shooter.

"This game has been designed to take that game down," he said, before revealing there would be a marketing juggernaut behind both it and Activision's next Call of Duty installment (rumoured to be coming in November, also). He then added that this "battle of the titans" would serve up "a couple hundred million dollars worth of marketing" between the two games and said this was the tipping point for the industry this holiday season.

Rumour also has it the reason EA haven't revealed an official release data for the game yet, is because they're waiting for Activision's official Call of Duty announcement due in the next month or so, to then announce Battlefield a week earlier at retail. The war has most definitely begun.

We have the full address from Riccitiello embedded for you below, and it's a pretty decent watch for those of you interested in how the marketing side of the games industry works.

Watch live streaming video from adage at livestream.com












Latest Comments
Tollaz0r!
Posted 10:39am 07/4/11
Excellent, now if only they would take the battle to the wallet. Not only is Battlefield better, but it is cheaper!. One can hope :(

Outlaw
Posted 10:46am 07/4/11
COD has gone on to long
Steve Farrelly
Posted 11:03am 07/4/11
I'm actually really interested to see what Activision pulls out for this "battle of the titans" and am keen to see what the CoD announcement will entail
paveway
Posted 11:06am 07/4/11
pretty lame specifically saying 'we're going after (whatever the competition is)' imo

let the game do the talking

if it fails then everyone can laugh and mock them with their own quotes too

last edited by paveway at 11:06:08 07/Apr/11
Winston
Posted 12:08pm 07/4/11
IMO, Battlefield has always been a better game anyway.
Gleeman
Posted 01:43pm 07/4/11
Remember when COD used to be a sideline name compared to CS... good times... good times...
Pinky
Posted 01:47pm 07/4/11
Whenever Medibank Private sends me dental floss or a glasses cleaning cloth I think my money should be going to reducing my premium instead.

When EA says they will spend a 'couple hundred million' on marketing I think they should be reducing the price of the game or giving their software developers a pay rise - whichever is more important for the ongoing stability.

I've always laughed at the COD vs. BF 'battle'. It's classic Ford vs. Holden stuff. They know it's good for business and they are just bouncing off each other. At the end of the day the only similarity is that they are first person shooters - they probably even know that most of their market has both games. Hahaha.
maRtz
Posted 01:53pm 07/4/11
IMO, Battlefield has always been a better game anyway.
Eorl
Posted 02:24pm 07/4/11
BF3 will still be cheaper then COD. COD has always been over priced, especially from EB, where COD4 is still $69.99. MW2 and Blops are $89.99-$99.99
paveway
Posted 02:29pm 07/4/11
COD4 was such an awesome game, i'd still be playing it now if it hadn't been fractured by 2 more releases since
Outlaw
Posted 03:11pm 07/4/11
CoD is just generic FPS crap always has been. I don't know why the two get compared so often.

I don't remember anybody even mentioning CoD when we were slawing up BF1942 and so on...

DICE
RUSTA
Posted 08:14pm 07/4/11
AverageCowboy
Posted 08:20pm 07/4/11
And they'll probably both be complete s***!

So, really, who the f*** cares?
Tiny
Posted 08:36pm 07/4/11
IMO, Battlefield has always been a better game anyway.


QFT.

COD imo experience is an over-used concept. There is nothing interesting about that game whatsoever. EA had battlefield 1942, one of the best games ever imo. At least in CS and cs source you had HP you could not regain, none of this crouching behind a box bulls***. When i think COD, i think console fanboys. Sure COD 4 was ok, but nothing on the battlefield franchise.
DK
Posted 08:53pm 07/4/11
I really hope EA produce a game that the PC community can get behind and stay behind. A few things they need to do:

1. You can get into a game fast. COD4 fast
2. Make the movement slightly more responsive and faster than bfbc2 (but not too much)
3. Competitive Mode - Made by the developer but with community input. Just call it match mode or something. has R-UP, admin controls etc.
4. Balance guns
5. Is a f*** load of fun

COD4 was the last really good competitive FPS imo and I think it's time for another one.
Eorl
Posted 01:18am 08/4/11
And they'll probably both be complete s***!So, really, who the f*** cares?

You don't really like FPS's do you? BFBC2 is brillaint, and so was BF2 and BF1942 and BF2142. I can only see BF3 being even better.
Whoop
Posted 01:26am 08/4/11
"EA asked: Could a computer make you cry?"

Answer: Yes, when we find out we've wasted $100 on yet another game that can't connect half the time, requires 3 different services to be logged into in order to play among friends and that's when the game isn't busy crashing randomly.

QFT.

COD imo experience is an over-used concept. There is nothing interesting about that game whatsoever. EA had battlefield 1942, one of the best games ever imo. At least in CS and cs source you had HP you could not regain, none of this crouching behind a box bulls***. When i think COD, i think console fanboys. Sure COD 4 was ok, but nothing on the battlefield franchise.

Dammit, now you've made me want to play CS again.
Che
Posted 11:13pm 08/4/11

Anybody else remember when a good game was based on the hype that happened AFTER the release and not 6 months before anybody has even seen it? EA perfected that, Bf1942 was one of the first games i'd ever seen heavily hyped months before anybody could play it... granted it was great, but now every game follows that formula... of course with a new twist... what you get on release is the way it is... balance? patches? pfft if we make the game perfect you won't go buy the next one... here have an expansion instead.
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