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Post by Dan @ 04:28pm 30/03/11 | 15 Comments
![]() 2K Games responded with a rather simple explanation, that casually points the finger at U.S. retailers and their apparently unwavering procedure to only launch new games released on Tuesdays and these big brick and mortor players don't like getting pipped by online stores. “We have a commitment to our fans to get the game out as early as possible, and every day counts. New games are available on Tuesday in North America, so we’re getting the game out as early as possible in this territory. The international markets do not adhere to this release timing, and it just happens that they will be able to release the game a few days before North America. We don’t want to hold it back, we want to get it into the hands of consumers as soon as possible,”Here in Australia, the official release date is now June 10th 2011, which is a Friday, while our friends across the Pacific will have to wait until the following Tuesday June 14 to come get some. Given the time difference and the international date-line (and assuming street-dates hold), Australians and New Zealanders will actually be the first markets in the world to play this one -- albeit at our usual inflated retail prices. Whether it's going to be any good or not though, is another question entirely.
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Posted 04:32pm 30/3/11
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Tuesdays and Thursdays seemed to be the trend but I don't think it was ever mandatory.
Posted 01:04am 31/3/11
Why?
This is the day where most employees attached to the entire cycle of software development and sale are likely to be at their place of employment, to service customers:
- Tech support
- Retail sales
- Marketing/Communications (to make corrections, post on forums, etc)
(Mondays are no good, since more people would take Monday off over a Tuesday)
That said, I hate it, but you get used to it. For a time, it looked like Australia was holding software releases to Wednesday (to 'sync' with North America). But it looks like that's limited to just CDs and DVDs...
Posted 07:48pm 03/4/11
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