Electronic Arts and their UK-based studio Bright Lights have announced "Create", a family friendly new title for PC/Mac, Xbox 360 and PlayStation 3.

"Create uses families' imaginations to develop new ways to play together that are both fun and challenging," said Harvey Elliott, VP and General Manager at EA Bright Light. "We wanted to design a game where the entire family can explore, decorate, and solve challenges where no solution is wrong and the only limit is the imagination."

The more players explore the game, solve level-based challenges, and customize their world, the more rewards will be unlocked. Creativity will be unleashed as players design environments with easy-to-use brushes and tools, including textures, props and animating objects that bring the scene to life.

If that description sounds a bit vague, check out the debut trailer and screenshots for a better idea of what Create will be all about (think Little Big Planet with more random crap and no player-character).