I'm not too sure how many of you remember Nintendo of Japan's old, crazy outspoken president, Hiroshi Yamauchi (since retired), but he would regularly say things that would rile the industry and leave his subordinates clamouring to justify or basically reword his rabid ravings. Looks like Activision CEO Bobby Kotick might be his unofficial replacement.
Speaking with the Financial Times
, Kotick has once again brought up his desire to milk the most out of the success of Call of Duty, suggesting that he has "heard" that 60% of subscribers to Xbox Live are there solely for Call of Duty adding that he would "really like to be able to provide much more value to those millions of players playing on Live, but it's not our network."
The solution? According to Kotick it's to infiltrate the [console's] "walled gardens with new gamer-friendly PCs, designed to be plugged into the television. PCs have long been used for online play, but PC gaming remains niche when the games industry needs to widen its appeal." He also said Activision would aggressively support HP and Dell in getting such machines to market and in gamers' hands.
I'm not sure I agree that 60% of all Xbox Live usage is due solely to Modern Warfare 2, but a direct subscription model for the PC platform *could* mean a revised look at dedicated servers, and more stable play. Though with a service like Xbox Live, a single subscription for a year allows for play with any
game whereas Kotick's idea would obviously lock people into Acti games only.