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Post by Steve Farrelly @ 10:56am 06/07/10 | 31 Comments
I'm not too sure how many of you remember Nintendo of Japan's old, crazy outspoken president, Hiroshi Yamauchi (since retired), but he would regularly say things that would rile the industry and leave his subordinates clamouring to justify or basically reword his rabid ravings. Looks like Activision CEO Bobby Kotick might be his unofficial replacement.

Speaking with the Financial Times, Kotick has once again brought up his desire to milk the most out of the success of Call of Duty, suggesting that he has "heard" that 60% of subscribers to Xbox Live are there solely for Call of Duty adding that he would "really like to be able to provide much more value to those millions of players playing on Live, but it's not our network."

The solution? According to Kotick it's to infiltrate the [console's] "walled gardens with new gamer-friendly PCs, designed to be plugged into the television. PCs have long been used for online play, but PC gaming remains niche when the games industry needs to widen its appeal." He also said Activision would aggressively support HP and Dell in getting such machines to market and in gamers' hands.

I'm not sure I agree that 60% of all Xbox Live usage is due solely to Modern Warfare 2, but a direct subscription model for the PC platform *could* mean a revised look at dedicated servers, and more stable play. Though with a service like Xbox Live, a single subscription for a year allows for play with any game whereas Kotick's idea would obviously lock people into Acti games only.



dedicated serversmodern warfare 2call of dutybobby kotickxbox live





Latest Comments
ctd
Posted 11:03am 06/7/10

PCs, designed to be plugged into the television

REVOLUTIONARY!
paveway
Posted 11:03am 06/7/10
sounds like a failure waiting to happen
greazy
Posted 11:06am 06/7/10
I'm not too sure how many of you remember Nintendo of Japan's old, crazy outspoken president, Hiroshi Yamauchi (since retired)
Yeah he was crazy, when he left Nintendo for good he refused to accept the pension they were giving him which supposedly was like 9 million. The guy is pretty much a yakuza. You guys should do an article about him.
Steve Farrelly
Posted 11:08am 06/7/10
he's the 149th richest person in the world, owns the Seattle Mariners and is still one of Nintendo's largest investors - he's worth 7.8 billion or something
qmass
Posted 11:09am 06/7/10
I can't believe this guy wasn't sacked for letting their gold egg laying goose out of the barn. I would imagine that most CEOs would be axed for losing one of the companies biggest assets - ie. infinity ward.
NoLogic
Posted 11:12am 06/7/10
You guys should do an article about him.


Just don't f*** it up, or you guys might then get a visit from his O-ren Ishii.
greazy
Posted 11:15am 06/7/10
he's the 149th richest person in the world, owns the Seattle Mariners and is still one of Nintendo's largest investors - he's worth 7.8 billion or something
He's also the third riches man in Japan and ruled Nintendo with an Iron Fist.

He's nuts.
Dan
Posted 11:31am 06/7/10
Yeah the guy is bats*** profit crazy. But if a company with the marketing might of Activision actually did throw their weight behind a tailored PC solution, it could be a big positive for PC gamers.

What he's proposing is exactly what MS should have done instead of Games for Windows, actually get some tailored PC hardware out there at a reasonable price point, and make the systems specs the lowest common denominator for PC game development until the consoles are ready to move forward.

As long as it's kept nice and open and not locked down from any form of modification like consoles are, and assuming they can actually sell them for more than they cost to manufacture, it could be a real winner.
d0mino
Posted 11:47am 06/7/10
hes talking about an activision console right?
Crakaveli
Posted 11:59am 06/7/10
That Activision guy is such a f*****g knob. he should be shot.
Twisted
Posted 12:34pm 06/7/10
I'm not sure I agree that 60% of all Xbox Live usage is due solely to Modern Warfare 2
I know, surely it's closer to 77.07%!
molokoplus
Posted 01:49pm 06/7/10
Won't be 60% for long with Halo Reach coming out
He wants a subscription based console for Activision because they don't get any money for Xbox live except for all the downloadable content they flog off to everyone and WOW makes them a s***load on PC.
And these superdooper PCs that can be plugged into a TV from HP and DELL LOL
Eorl
Posted 02:10pm 06/7/10
You guys do realise he talks this s*** to investors right? Investors who need to be convinced that they're money is going to the right people, who they want to know will make them s***loads of money. The man is a douche, but his a smart douche in that he can easily sweep up investors. He knows how to talk to them. Just remember that, before you spout off at him for saying this stuff.
Dazhel
Posted 02:38pm 06/7/10
PCs, designed to be plugged into the television
REVOLUTIONARY!


PC hooked up to the television to play games you say?
If Activision's only concern is capturing CoD players from XBox they can even call it the Ex XBox Box.
Steve Farrelly
Posted 02:42pm 06/7/10
You guys do realise he talks this s*** to investors right?
Regardless, it still stems from internal planning and direction. He might be outspoken and a little on the out-of-touch side for us, but comments like this still stem from somewhere, which means it's clearly an internal directive dreamed up by teams of planners.

You don't just 'say' what he does to investors to keep them happy then ignore your promises, and this conversation has been doing the rounds since last year, so it's highly likely something is in the wind
konstie
Posted 02:45pm 06/7/10
Ex XBox Box.


hahaha.
Trauma
Posted 03:05pm 06/7/10
new gamer-friendly PCs

In other words feature less. I find my current PC friendly enough thanks Bobby. Only positives to come from this would be less/no cheating & piracy but onlive is several steps ahead already.

Also would it still be a PC if it was just a COD box plugged into a TV or just a gimped console?
paveway
Posted 02:58pm 06/7/10
so i'm not following, how isnt this just another console?
Trauma
Posted 03:08pm 06/7/10
so i'm not following, how isnt this just another console?

Seems you are following.
Mattressi
Posted 03:39pm 06/7/10
I could believe that the percentage of players on Xbox Live for the sole purpose of playing CoD is 60%. At my uni, almost every single guy (all the surfers, skaters, car-lovers, etc) thinks it's the 'in thing' to play MW2. It's like the new emo. I hear people constantly talking about how they're 'heaps nerdy' for playing MW2, with nerdy having no negative connotations. Most of them haven't played Halo and only a few of them had an Xbox before MW2 came out. I'm not sure how Activision did it, but overnight it became cool to play MW2 (on the Xbox of course). Hell, even freaking Supre was selling shirts recently (I swear I saw them while walking past the store >.>) that said "I love nerds". Being 'nerdy' is the new in thing, and apparently Dungeons and Dragons and WoW are too nerdy, so casual console gaming is deemed the appropriate level of nerdiness. These people don't go on forums, nor read gaming news and are hugely under-represented on such mediums. As such, it would seem that far less people on Xbox Live play MW2 than actually do.

Just like emo, this will eventually phase out for the next cool thing; good marketing combined with luck might have made it cool, but no phase holds forever, yet Activision seem to be planning like it will. I really wonder if Activision will wonder what suddenly happened to all of their sales.
Bah
Posted 03:59pm 06/7/10
I seem to remember some ea guy had this idea a while back, it worked out real well.
Steve Farrelly
Posted 04:33pm 06/7/10
I disagree Mattressi,

The whole 'jock' playing multiplayer online was around when the first Halo broke - it's nothing new. As for the whol "nerd is the new emo" where have you been? That's been the case for ages - there are actually douches walking around my neck of the woods wearing glasses they don't need to, or wearing their hair Revenge of the Nerds style... it's been around for a bit :)

I also still don't think 60% of that ridiculous number of 360 subscribers is strictly MW or MW2
glynd
Posted 04:40pm 06/7/10
^ agreed


although i still find it funny when clocking 5 days with MW2 isn't nerdy but clocking 5 days world of warcraft (or equivalent) is completely nerdy.
Crakaveli
Posted 04:42pm 06/7/10
remember when everyone hated EA? lol
Mantorok
Posted 04:45pm 06/7/10
remember when everyone hated EA? lol
I thought they still did, it's just Activision have become bigger d****.
typo
Posted 05:17pm 06/7/10
I can't believe this guy wasn't sacked for letting their gold egg laying goose out of the barn. I would imagine that most CEOs would be axed for losing one of the companies biggest assets - ie. infinity ward.


Kotick, his board, and his investors, don't see that they've lost any real assets. They still have Infinity Ward, and the brands that Infinity Ward made, all they lost are some people who got uppity. Here's the kicker, Kotick doesn't think that the people are that essential to the mix. If someone gets uppity they can just hire new talent who'll be less uppity.

You know what? He's probably right. He's going to release MW3 and millions of deads**** will purchase it and make his investors f***tons of money. Nobody will give a s*** if some developers/designers from Infinity Ward got f***ed over, they'll be a good corporate citizen and consume.


greazy
Posted 05:25pm 06/7/10
What country are you living in typo?
Steve Farrelly
Posted 05:37pm 06/7/10
he lives on Pandora and mines unobtanium
Trauma
Posted 05:58pm 06/7/10
I agree with Typo, but it should be mentioned that IW work will be sub par, once the lure of the COD logo wears off ppl will see it for what it is. Still would have made assloads of cash.
Whoop
Posted 06:02pm 06/7/10
PCs, designed to be plugged into the television

Makes me glad I held on to my commodore 64. Looks like it's making a comeback fellas, watch out for my "how do I hook up my commodore 64 to the internet" thread in a few days.
Mattressi
Posted 07:54pm 06/7/10
I see your point Steve, but I still think the phase will end soon. Maybe MW3 will sell ok, but I either see the phase of nerds being cool completely ending, or at least MW being cool ending soon. Phases just haven't stuck around for that long. As you might have noticed, ultra-casual games like Farmville are now overtaking the regular casual games like MW in number of players. I'm not saying that gaming will again be uncool, just that soon the type of game seen as 'cool' will change and that eventually gaming in general will stop being seen as the hight of 'cool'. Maybe I'm wrong, but I just can't see casual console gaming sticking it out in the long term against ultra-casual Facebook/iPhone games. Years ago long-lasting singleplayer games were the biggest thing in gaming, then multiplayer, and now I see it going towards social gaming. Again, I could be wrong, but this is what seems most likely to me.
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