As if news that Bungie were flying the Microsoft-exclusive coop wasn't enough, Insomniac Games, the studio behind the Ratchet & Clank and Resistance franchises, who have been loyal to the Sony brand for the better part of the last 16 years has just announced a deal with EA Partners that will see them bringing a "brand new universe" to Xbox 360 as well as the PS3.

"Working with EA Partners allows us to extend the reach of our games to a multi-platform audience while retaining ownership of the intellectual property," Insomniac Games CEO, Ted Price, said of the deal. "We are excited and eager to introduce Insomniac to a new group of gamers while reinforcing to our loyal fans what makes our games special."

Exactly what this means they'll be bringing to the multi-platform world of games is still anyone's guess, but with EA Partners nabbing the likes of these guys, Realtime Worlds, Crytek and Respawn Entertainment (ex-Infinity Ward), there's definitely a solid and clear strategy taking place at the publishing giant. We'll let you know more when we know more.