2K Games have told us they've come to a licensing agreement with Hugh Hefner's Playboy Magazine empire to use original, classic covers of the iconic magazine throughout
Mafia 2.
"While most mob-inspired games' emphasis is solely on action, Mafia II features a deep and compelling narrative that is embellished with a sophisticated, era-evoking atmosphere," said Christoph Hartmann, president of 2K. "In partnering with Playboy, we are able to add a unique element of authenticity to the game by using vintage images from the magazine that illustrate the power of Playboy's influence on the attitudes and culture of that generation."
Can't argue with that. And we all know gangsters read it for the article, anyway. Check out a few screens featuring Playboy below.
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I think it adds to the realism if you see a Coca Cola ad on a billboard in-game.