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Post by Dan @ 02:54pm 23/10/09 | 12 Comments
You really have to wonder what goes through the mind of the marketers that dream up these kind of things. I know that I could have just as easily titled this post "Army of 2 Sequel Offers Early Bonus Content to Pre-Order Customers" But let's be realistic, it's just a dick move:
Gamers who pre-order Army of Two: The 40th Day now will have exclusive access to the game's all-new explosive multi-player mode, Extraction, at launch. This mode will be unlocked for all other players one month after the game ships. (Emphasis Mine)
Why can't you just package the game with night vision goggles like everyone else EA?

The worst thing is, extraction mode actually looks pretty damn fun. Here's the skinny:
Extraction pits a team of four players against a series of unique enemy waves as they move from point to point in the ruined city. Players must strategize as a unified team to combat waves of 40th Day Initiative forces while trying to get out alive.

In order to reach the extraction point players will have to survive through four battle zones in a series of four multiplayer maps, but it won't be easy! The difficulty ramps up as players progress, and ultimately it's exceedingly difficult as players face insurmountable odds.
Click here for a look at Extraction mode in action

Army of Two: The 40th Day is pegged for a January 21 2010 release on PlayStation 3, Xbox 360 and PlayStation Portable.



army of two the 40th daytrailer





Latest Comments
Dazhel
Posted 04:08pm 23/10/09

Meh, I've always thought there usually isn't enough reason to plonk down cash as a pre-order. This just sounds like an extra incentive to sign up.

If you're not too worried that you might miss out on a copy on launch day then you're probably not too worried to wait another few weeks for the extra content.
qmass
Posted 04:11pm 23/10/09

Meh, I've always thought there usually isn't enough reason to plonk down cash as a pre-order. This just sounds like an extra incentive to sign up.

If you're not too worried that you might miss out on a copy on launch day then you're probably not too worried to wait another few weeks for the extra content.
What the f*** is wrong with you people? Its the same with the MW2 s***, its like you want to eat s*** from companies because you hate thinking for yourself and need them to make decisions for you.
HERMITech
Posted 04:14pm 23/10/09
heh
Be funneh if it was refused classification after suckering everyone in.
Stupid censorship :(
trog
Posted 04:16pm 23/10/09
what qmass said

They keep doing this s*** because gamers are still not willing to show the discrimination or restraint required to not get royally screwed. It's seriously just getting worse. EA are classic offenders, like with the 'Director's Cut' of that MOH game that came with an extra weapon. REALLY?!@#
Dazhel
Posted 04:35pm 23/10/09

It's not the same as the MW2 s***.
The difference is that with MW2 case they're royally screwing you by providing a sub-par matchmaking service instead of dedicated servers and trying to spin it as if they're doing everyone a favour.

In this case they're trying to incentivize pre-orders by witholding content that everyone gets anyway a little bit after the launch. It's quite obvious from the outset that if you put your cash down early then here's a reward for doing so.

If it's not acceptable then there's always the option to not buy it at all. I doubt I'll buy it anyway.
trog
Posted 04:36pm 23/10/09

It's not the same as the MW2 s***.
The difference is that with MW2 case they're royally screwing you by providing a sub-par matchmaking service instead of dedicated servers and trying to spin it as if they're doing everyone a favour.

In this case they're trying to incentivize pre-orders by witholding content that everyone gets anyway a little bit after the launch. It's quite obvious from the outset that if you put your cash down early then here's a reward for doing so.

If it's not acceptable then there's always the option to not buy it at all. I doubt I'll buy it anyway.
I think this case is an order of magnitude worse, but it just seems like such a terrible way to do it to make a buck
qmass
Posted 04:53pm 23/10/09
It's quite obvious from the outset that if you put your cash down early then here's a reward for doing so.
The benefit is to the distributor not to the consumer. Pre-ordering is bulls***. Saying that you might miss out if you dont preorder is a scare tactic to try and force you to pay up before the game is even out and all the incentive is artificial. They are creating incentive by witholding part of the product which should come standard.

I am so glad that steam is becoming more and more popular among publishers because it eliminates the concept of missing out based on limiting stock and from the top of my head the only incentive offered on steam is price reduction.
HERMITech
Posted 04:54pm 23/10/09
They keep doing this s*** because gamers are still not willing to show the discrimination or restraint required to not get royally screwed.

trog ol son,
you are bang on the money
Dazhel
Posted 05:02pm 23/10/09
It's not the greatest way to endear customers, granted. It may sound like I endorse the move, but I'm indifferent.

Nearly no-one complains "Microsoft withholds Windows 7 Ultimate features from Home Premium unless you pay more" because if you value those extra features then you have the opportunity to pay for them, otherwise not.

In this case if potential buyers value the extra game mode then they don't even have to pay more, just pay earlier. Unlike MW2 there's also full disclosure so you're not being duped into pre-ordering and then having the rug pulled out from important features.
Dazhel
Posted 05:15pm 23/10/09
The benefit is to the distributor not to the consumer.


Of course it is. Whether or not it should come standard with the product is up to the publisher and developer. If it was an exclusive collectors tin with a code for bonus DLC that only the first 10000 customers get there would be no discussion. It's solely about creating artificial scarcity to increase sales.

I am so glad that steam is becoming more and more popular among publishers because it eliminates the concept of missing out based on limiting stock and from the top of my head the only incentive offered on steam is price reduction.


Not sure if there's even a price incentive on Steam these days:
$89.99 USD for MW2 at launch (about ~$100AUD at today's exch rate)
$69.99 USD for Fallout 3 at launch (about ~$100AUD at the exch rate this time last year)
Khel
Posted 06:11pm 23/10/09
Depends on the game/publisher on Steam, Borderlands is $45 US if you buy it now, I'm sure thats significantly cheaper than what shops will be selling it for. I picked up Dragon Age as well for $50 US.
kettels
Posted 06:47pm 23/10/09
theres a pretty big price incentive on steam if the publisher doesn't want to rip you off, got borderlands for $36 (4 pack). I'm sorry a lot of people will go off over this but if it was MW2 (or similar big name game) doing this half of them would probably think it great that they are giving an incentive/reward to the people that are going to pre-order it. [Put up flame shield]
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