Sony have announced
some new initiatives to try and encourage more PlayStation 3 development by providing a "lower-cost game development environment":
Further enhancing its support for developers, SCE introduced new Reference Tool models in March 2009, DECR-1400A for North America and Europe/PAL territories at US $2,000 and euro 1,700 respectively, and DECR-1400J for Japan at JPY 200,000. Having the same form factor as the commercially available PS3, the new Reference Tool models allow advanced game programming and more efficient computer graphics rendering. With its more affordable pricing, this new model will appeal to a broader range of developers and publishers, and will help to provide a more streamlined game development environment, further accelerating the game development for PS3.
The rest of the article is probably only of interest to actual developer-types, but the overall aim is clear - more games for the PS3.