Post by Steve Farrelly @ 10:14am 19/02/08 | 30 Comments
Toshiba have all but officially given up in the DVD format wars. Over the past few months momentum has been building for Sony's proprietary DVD format; Blu-ray, beginning first with film industry giant Warner exclusively backing it which then prompted a number of major businesses across the US (such as Best Buy and most recently, Wal-Mart) to also push Blu-ray as the format winner.
On Saturday, a Toshiba source told Reuters the Japanese company is planning to give up on its HD DVD format, conceding defeat to Blu-ray.Microsoft have also said in light of this they don't expect sales of the Xbox 360 to slow down which comes not too long off an earlier statement they wouldn't rule out utilising Blu-ray in future Xbox 360 plans.
"We do not believe the recent reports about HD DVD will have any material impact on the Xbox 360 platform or our position in the marketplace," the company said. "We will wait until we hear from Toshiba before announcing any specific plans around the Xbox 360 HD DVD player."It's been looking good in Sony's corner for a while now, but it's becoming more and more obvious Sony are the clear winner in this - whether this has an adverse affect on PS3 sales moving forward will remain to be seen.
This was pointed out in the comments of this article, but in the wake of a number of set back from late last year, right up until today, Toshiba Corp has said they will no longer push or support the HD DVD format, conceding to massive shifts in the market.
TOKYO--Toshiba Corporation today announced that it has undertaken a thorough review of its overall strategy for HD DVD and has decided it will no longer develop, manufacture and market HD DVD players and recorders. This decision has been made following recent major changes in the market. Toshiba will continue, however, to provide full product support and after-sales service for all owners of Toshiba HD DVD products.Pitched as a more affordable option to the aggressively campaigned Blu-ray format supported and initially manufactured by Sony, Toshiba had high hopes for their player which have come crumbling down in the past few months, beginning with the exclusive backing of the Blu-ray format from one of the world's largest film companies, Warner Bros.
"We carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop," said Atsutoshi Nishida, President and CEO of Toshiba Corporation. "While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality."Stern words. This suggests the company will maintain working in the field (obviously), but for now have had to raise the white flag. You can find the full press release regarding their resignation from the "so-called 'next-generation format war'" by clicking here.