Philips' amBX (short for 'ambient experience') technology will be used in two of Ubisoft's forthcoming 2008 releases, Brothers in Arms: Hell's Highway, and FarCry 2, in an attempt to liven the gaming experience had with both action-packed games, ten-fold. Ubisoft also said a downloadable patch will be made for the original FarCry to take advantage of the technology while a handful of other Ubisoft titles were still under consideration for the amBX experience (Assassin's Creed
For those not aware of what amBX is:
amBX reinvents the gameplay experience by extending the traditional gaming world out of the screen and into the real world. amBX delivers full 'surround senses' by allowing developers to use light, colour, sound, rumble and even air flow through enabled devices, including the Philips amBX PC Gaming Peripherals range of LED colour-controlled lighting, rumble peripherals and variable speed desktop fans.
In other words, a whole bunch of lights and whistles are peripherally added to try and immerse players even more. You can check out a flashy video for the technology by clicking here