JB HI-FI "Now" allows you to listen to unlimited music streaming for as little as $6.67 per month!
I've heard rumours they will have an $80 annual subscription aswell.
Mobile phone apps will be available early 2012!

Its good to see a retailer fighting back from online pricing and itunes ect, will it take off? There are a few online music streaming sites available, JB Hi-Fi Now is limited to Australia only where some others are world wide and slightly cheaper but I've been given a look at the beta site and it looks nice and easy to use, music is good quality, cant wait for the release and the mobile apps!

JB Hi-Fi "Now" Video

Source

I've heard rumours they will have an $80 annual subscription aswell.

Sweet! That's a 4-cent saving!! I'm going to hold out for that.

Using the Beta right now, it's pretty amazing, HUGE music library. HUGE!

Nah I prefer to own my music.

So do I ... but having it on mobile would be awesome. wouldn't have to worry about having my ipod on me or only having a limited amount of songs on my phone. Tried out the zune pass trial and absolutely loved it.
wouldn't be a bad place holder until google music gets released in australia and then I can just upload my music.