Interesting.. a basically disposable small printable phone that you design yourself and pre-configure a favourites list to be printed on it. It's useless to anyone who steals it because the contacts/photos are printed on the phone (they may like to prank call you).
Though only available/work in UK atm, wonder if they will expand.
They recommend diverting calls to it and using it where you don't want to risk your main phone. Or get them made up for kids with buttons for parents, home, etc and have it on a lanyard.
Small and light - OwnFone is credit card sized and only weighs 40g
Personalised - You design your OwnFone and we build it for you
Ready to use - OwnFone is ready‐to‐use straight out of the box*** (OwnFone is only programmed to work in the UK and Northern Ireland.)
Easy to use - To make a call just press a name or photo button
Safe and secure - OwnFone only calls the people you choose
Long battery life (shelf, not operation) - OwnFone will last up to a year
They should be careful about the rounded corners on the phone design - apple might sue them.