So why would Ouya want to risk this? Surely if they are successful and have to pay out they'll lose a s*** tonne of money? They already seem to have done really well with the kickstarter funds.
Connections and deals. Nvidia were part of the funding, and KPCB are huge, and have a lot of connections:
"The company has been an early investor in more than 300 IT (information technology) and biotech firms, over the past thirty five years, including: Amazon.com
, America Online, Brio Technology, Compaq, GenScript, Electronic Arts, Flextronics, Genentech, Google, Intuit, Lotus Development, LSI Logic, Macromedia, Netscape, Quantum, Segway, Sun Microsystems, and Tandem."
"In 1999, Kleiner Perkins and Sequoia Capital paid $25 million for 20% of Google"