That box art sure is Rugged and Handsome.

Seems odd putting the main guy on the cover, since you never actually see him hes not really all that recogniseable. Would have thought they'd go with songbird or the girl or something.

and it's not unusual to have the main char on the cover for an fps

Not unusual sure, but not an image or a character I connect to the game in any way. A lot of the other examples you posted are recogniseable parts of the game, or recogniseable stylistically as part of the game. Even though we know Booker is the main character, he hasn't show up in any trailers, or any clips, or any promotional stuff and hes generic looking enough that hes not immediately recogniseable as a distinctive part of the game (such as is the case with the Crysis Nanosuit or the dude from Dishonored).

Not really a big deal, I don't buy games based on their cover art, I just found it odd that they wouldn't go with something more distinctive and something that is known to the fans and more recogniseable as being Bioshock. I mean, in the first game they didn't stick the main character on the cover, they stuck a Big Daddy on the cover, cos that was the instantly recogniseable hook of the game, would have expected something similar here.

They should have put Songbird on the cover, I mean if you had no idea what the game was and were just browsing shelves, I would imagine giant, badass looking robot would grab your attention more than generic action hero guy would. But then they'd probably just cop criticism for making it too much like the Bioshock cover art, so I guess you can't really win either way.

the bioshock dude looks like jamie lannister :p

Yeah, he's voiced in game, so I expect that he will become more of an active character than say the bioshock 1 guy.

Box art looks phenomenal to me.

people still buy games in boxes?

the bioshock dude looks like jamie lannister :p

More like Harrison Ford IMO.