The new Vegemite = iSnack 2.0
darkjedi
Brisbane, Queensland
1907 posts
thermite
Brisbane, Queensland
2769 posts
I liked it better than vegemite
the product, not the name
|
ctd
Brisbane, Queensland
7608 posts
When can we expect vegemite classic?
|
infi
Brisbane, Queensland
13643 posts
I am waiting for vegemite Zero.
|
Phooks
Brisbane, Queensland
1600 posts
what the fuck is up with everything having 'i' in front of it these days
|
ravn0s
Brisbane, Queensland
8313 posts
Spook
Brisbane, Queensland
26342 posts
worst name evar
(good product though)
|
Pinky
Melbourne, Victoria
2548 posts
Vegemite ftl. I dunno how anyone can eat that salty garbage.
|
Damo
Brisbane, Queensland
4056 posts
vegemite ftmfw!!
fuck this isnack apple bs..
|
ctd
Brisbane, Queensland
7610 posts
Yeah I wont be trying this new shit tbh. Vegemite toast is perfection.
|
Triamks
Brisbane, Queensland
2439 posts
Poor choice for a name and grammar on that page Vegemite. Tisk Tisk.
|
Hogfather
Cairns, Queensland
3657 posts
Haven't they tried to flog a new vegemite before? Sif we need another, vege is fine the way it is.
|
Sommescum
Melbourne, Victoria
92 posts
Sits next to my Peanut Butter - revision 3.06 and strawberry jam: the sequel.
When are they releasing the Kitchen Table service release patch?
|
3dee
Brisbane, Queensland
4569 posts
Pinky
Melbourne, Victoria
2554 posts
Pinky... WUT
You 'eard. Mum used to try and make me eat the shit when I was a kid, but I fought back. Le Resistance lives on.
|
greazy
Brisbane, Queensland
1770 posts
how was she feeding it to you? a lot of people treat it like nutella and smear a thick layer on top. bread + butter + a nip of vegimite and you have yourself a tasty little sandwitch.
|
Skitza
Brisbane, Queensland
8880 posts
New vegemite tastes like a watered down version of real original vegemite.. DO NOT WANT! Spreads nicer but the taste is gone :(
|
ctd
Brisbane, Queensland
7613 posts
Word to that greaze-unit.
|
I assumed when first reading iSnack 2.0 in the subject that it was cool because vegemite were taking the piss out of the whole i* trend from apple, as well as the whole web 2.0 thing.
|
darkjedi
Brisbane, Queensland
1908 posts
If only stinky... If only.
|
CHUB
Brisbane, Queensland
5533 posts
That is the most retarded name... EVER.
What a bunch of fuckwits.
|
That's a really fucked up name
|
3dee
Brisbane, Queensland
4571 posts
This is just as a bad as Sci-Fi channel renaming themselves to SyFy
|
Storm
Brisbane, Queensland
262 posts
On the upside any marketers currently out of work can send their CV's over to the aussie Kraft offices. There will be a few jobs open soon, no doubt.
|
Spook
Brisbane, Queensland
26345 posts
wasnt there a competition to come up with the name for this product?
|
Did you click the link? Yes it was and we can blame Dean Robbins and someone in marketing
|
Tollaz0r!
Brisbane, Queensland
9906 posts
I wonder if it tastes like arse it will be patched with better taste and become iSnack 2.1 or something?
|
FaceMan
Brisbane, Queensland
1748 posts
i thought that was a joke ?
Its designed for the Amerikan market.
|
Carson
Gippsland, Victoria
146 posts
I wonder if it tastes like arse it will be patched with better taste and become iSnack 2.1 or something?
hahaha
|
MatchFixa
Brisbane, Queensland
1369 posts
The name is going to spark controversy amongst consumers which will spread virally, evidently through threads such as these, effectively resulting in free advertising and an improved ROI.
Welcome to marketing 101.
|
3dee
Brisbane, Queensland
4573 posts
Google returns the same results. "New name = shiiiiit"
|
CHUB
Brisbane, Queensland
5534 posts
The name is going to spark controversy amongst consumers which will spread virally, evidently through threads such as these, effectively resulting in free advertising and an improved ROI.
Welcome to marketing 101. I've purchased 8 tubs of new vegemite since it has been released, quite like it.
I'm going to deliberately never buy it again because of the name, purely out of spite because I'm that much of a knob.
Fail.
|
3dee
Brisbane, Queensland
4574 posts
 haha chub
|
MatchFixa
Brisbane, Queensland
1370 posts
In addition, consumer involvement in the branding processes does not only build a strong relationship between the consumer and brand but also brings the consumer closer to the product development team, effectively giving the consumer a sense of empowerment and self-satisfaction.
Welcome to marketing 102 and English Grammer & Spelling 101.
last edited by my non-english speaking mum at 12:12:54 27/Sep/09
last edited by MatchFixa at 12:14:00 27/Sep/09
|
Spook
Brisbane, Queensland
26348 posts
as spastic as it makes me sound, im with chub
i love the product, but im tempted never to buy it again to teach it a lesson for having such a retarted name
|
Midda
Brisbane, Queensland
4097 posts
Fucking retarded name. Who in their right mind would think this to be a good idea?
Also, can a mod nuke Pinky's posts? I find them offensive, kthx.
|
3dee
Brisbane, Queensland
4575 posts
Haven't it myself yet. Might hit some up at woolies. Apparently its like cream cheese and vegemite or something yah?
|
MatchFixa
Brisbane, Queensland
1371 posts
Purchase of high involvement products such as the ISnack 2.0 typically causes the consumer to experience Post Purchase Evaluation. This final stage in the product buying process may cause the consumer to feel Post Purchase Dissonance, in other words, the feeling of discomfort after purchasing the product. This may be due to either finding another product that is of better value or merely due family/friends' criticism of the product.
|
Midda
Brisbane, Queensland
4099 posts
Yeah, that's what I thought it tasted like. I really liked it, and it's not as strong, so you can layer it on pretty thick.
I'd actually be tempted to try just mixing Vegemite with cream cheese just to see if I get the same result.
|
CHUB
Brisbane, Queensland
5535 posts
supreme
Brisbane, Queensland
2513 posts
worst name ever holy shit
|
MatchFixa
Brisbane, Queensland
1372 posts
nm me im just regurgitating marketing speak since i'm in the marketing industry and doing a masters in marketing i've been conditioned to talk a douche.
|
HERMITech
Brisbane, Queensland
6393 posts
This may be due to either finding another product that is of better value
Gigabyte products make me think that way too!
|
lewd
Brisbane, Queensland
302 posts
yeah name is lame...
product is ausome...
id never eat normal vegemite again.
who would of thought, creamcheese in vegemite????
oh, thats right, hotel restaurants who for the last 3o odd years have been doing it, to dull the taste down for overseas tastebuds that find it too strong.
note to haters, i dont think anyone cares if you think vegemite sux.
and not buying it because the name sux.........really?
pull your head in consumergator.............
last edited by lewd at 16:17:46 27/Sep/09
|
Alt_F4
Brisbane, Queensland
1098 posts
I think the OP + everyone else complaining about it on the the internet have fallen for their cheap marketing tactic.
|
greazy
Brisbane, Queensland
1773 posts
is this like the wii. at first it was HAHAH WHAT THE FUCK NINTENDO? but then everyone got used to it.
nah, this is just jumping on the "i + 2.0" bandwagon bullshit that a lot of people hate.
|
ravn0s
Brisbane, Queensland
8315 posts
is this like the wii. at first it was HAHAH WHAT THE FUCK NINTENDO? but then everyone got used to it.
its still a fucking retarded name
|
mittens
Brisbane, Queensland
154 posts
darkjedi
Brisbane, Queensland
1910 posts
I think the OP + everyone else complaining about it on the the internet have fallen for their cheap marketing tactic.
Quite true, would suspect this is at least one part of why they chose the stupid name. Doesn't change the fact that the new stuff horrible shite I wouldn't feed to my dogs. That said, I'm one of those freaks who loves Vegemite like crazy and will slather it onto bread/toast without butter & not give it a second thought.
is this like the wii. at first it was HAHAH WHAT THE FUCK NINTENDO? but then everyone got used to it.
:shrug: I thought Wii was a good name from the get go, a little silly but suited the console. Revolution just sounded too, I don't know... Generic?
|
WetWired
Brisbane, Queensland
4403 posts
Mum: What would you like on your sandwich Timmy? we have peanut butter, jam, honey, vegemite or iSnack 2.0?
Timmy: ...  |
lewd
Brisbane, Queensland
304 posts
^this drives the stupidty home.
i just hope the name doesnt kill the product as suggested in previous posts.
i kinda prefer it to the original is all.
|
koopz
New Zealand
8037 posts
iSnack? that's a paddlin'
|
thermite
Brisbane, Queensland
2787 posts
Pinky
Melbourne, Victoria
2578 posts
2ritemite
This name is way better! (Mentioned in the last sentence of therm's article)
|
TicMan
Melbourne, Victoria
5112 posts
CheeseySpreadMite!
This new name is retarded, fortunately the product is not. It's now a permanent purchase on the shopping list.
|
thermite
Brisbane, Queensland
2788 posts
darkjedi
Brisbane, Queensland
1912 posts
Here I was thinking you were cool Ticman..
|
3dee
Brisbane, Queensland
4593 posts
Can I have an iSnack, pleeeeease? Version 2 if you have it. THANKS MA!
|
TicMan
Melbourne, Victoria
5113 posts
I am cool, I still have old school vegemite in the cupboard for when I'm feeling nostalgic.
|
vic
Brisbane, Queensland
22 posts
Dick Smith needs to step up release a competing product. Goble on a Dicksnack.
|
Nathan
Canberra, Australian Capital Territory
3244 posts
I think "iSnack" or "Vegemite 2.0" would be OK names, if a bit silly. But the combination is epic fail.
|
ravn0s
Brisbane, Queensland
8322 posts
so is this replacing the original vegemite or is it going to be just another flavour to choose from?
|
Tim Tibbetts
Brisbane, Queensland
2184 posts
The original vegemite will still be around. Lets just be thankful they aren't renaming it....
|
crazymorton
Brisbane, Queensland
843 posts
rush out now and get the "Name me" jars they'll be collectors items
just got some and it is quite good on fresh crsuty bread with real butter.
not sold on the name but taste is ok.
on another note they had a segment on radio today about a new "tech' name for bannanas.
iPeel was a winner!!!
|
sLaps_Forehead
Brisbane, Queensland
4511 posts
ravn0s
Brisbane, Queensland
8332 posts
lol @ "oh, adolf's having poo on toast again!"
|
shad
Brisbane, Queensland
2858 posts
I cracked up when Hitler said "When I go to the supermarket the jars will sit there, TAUNTING me, like shit-covered iPods".
|
Mass
Brisbane, Queensland
675 posts
LOL "4Chan naming our Zoo Babies".
Very good.
|
3dee
Brisbane, Queensland
4604 posts
Pinky
Melbourne, Victoria
2596 posts
I bought a lifetime's supply of iSnack 2.0 yesterday! One full jar.
|
taggs
Brisbane, Queensland
3105 posts
ravn0s
Brisbane, Queensland
8334 posts
So how does it taste?
like shit-covered ipods.
|
Saint
Cainer
Brisbane, Queensland
2434 posts
Bring on the tin of milo and soup spoon!
|
Saint
Cainer
Brisbane, Queensland
2438 posts
iSnack2.0 fury prompts naming rethink
Kraft Foods is working out how it can change the name of its new iSnack2.0 product, a blend of cream cheese and food icon Vegemite, after a backlash from consumers.
|
Well, they'll sell a bit better now :)
|
Crusher
Newcastle, New South Wales
374 posts
Midda
Brisbane, Queensland
4126 posts
“The new name has simply not resonated with Australians - particularly the modern technical aspects associated with it,” Kraft corporate affairs boss Simon Talbot said.
They make it out as though Australians don't like technology. No, it's just that it was a totally fucking retarded name for a spread.
|
HeardY
Gaelic newb
Sydney, New South Wales
16485 posts
lol isnack v3.0??
Why not Cheeseymite
or something
(this is why I ain't in marketing)
|
Mr Hardware
Brisbane, Queensland
5672 posts
cheeseymite is already owned by bakers delight
|
crazymorton
Brisbane, Queensland
846 posts
Crusher
Newcastle, New South Wales
375 posts
how about CheesyYeastInfection
|
CHUB
Brisbane, Queensland
5549 posts
Haha suck shit Kraft.
I'll have to stick to my spiteful boycott regardless.
|
tequila
Brisbane, Queensland
3420 posts
everyone should go get a jar imo, collectors editions fo rizzle
|
Skitza
Brisbane, Queensland
8885 posts
I'm keeping the "Name Me" jar when it's done :) and the iSnack 2.0 if I get one.
|
3dee
Brisbane, Queensland
4608 posts
It tastes... sorta... mediocre really. Fail.
|
3dee
Brisbane, Queensland
4609 posts
Vegemite.Add(new Kraft.Cheese());
last edited by 3dee at 22:12:05 30/Sep/09
|
Raven
Melbourne, Victoria
3850 posts
'Not resonated?'
Oh, it resonated alright.
|
3dee
Brisbane, Queensland
4610 posts
180 degrees out of phase, it did.
|
Triamks
Brisbane, Queensland
2446 posts
Triamks
Brisbane, Queensland
2447 posts
I think I'll be voting for option "3. VEGEMITE SMOOTH".
|
infi
Brisbane, Queensland
13713 posts
I would go for Vegemite Combobreaker.
|
mission
Brisbane, Queensland
5733 posts
crazymorton
Brisbane, Queensland
847 posts
If they flavour fails and they have to issue patches what will they call them?
this could be like windows and go on forever
|
Gabby
Sydney, New South Wales
82 posts
This new and improved? vegemite is pretty yum just that i think 'name me' is better than iSnack 2.0.
Fucking apple.
|
Infidel
Netherlands
3000 posts
infi
Brisbane, Queensland
13714 posts
they never really intended to call it iSnack permanently, ffs. it was a marketing gimmick.
think up the tackiest most-cliched name possible and let the public indignation create a PR firestorm. duh...
|
thermite
Brisbane, Queensland
2828 posts
Saying this was an intentional PR stunt is like saying we never landed on the moon.
|
FraktuRe
Gold Coast, Queensland
1248 posts
We didn't land on the moon. We actually landed on Mars, we just didn't want to brag.
|
ravn0s
Brisbane, Queensland
8355 posts
vegemite smooth is the only decent one, but i chose they all suck option.
|
Triamks
Brisbane, Queensland
2448 posts
vegemite smooth is the only decent one, but i chose they all suck option.
Did it still ask you to preference 4 of them? That was unexpected and I had to *really* think about which others to vote for and when I say *really* I really mean as much as a web survey warrants.
|
ravn0s
Brisbane, Queensland
8357 posts
Did it still ask you to preference 4 of them?
not that i can remember.
|
Insom
Brisbane, Queensland
3097 posts
smooth is the only decent one, i can't imagine "would you like jam, marmalade, or vegemite creamymate with that?"
incidentally, the abc news story was titled "Kraft admits VegeFAIL"
that's right, fail is now considered acceptable copy for legitimate news
|
lewd
Brisbane, Queensland
315 posts
yeah i did it this morning and it still asks for 4 preferences.
i put the smooth one 1st. then counted back from lame to most lamest.
|
ravn0s
Brisbane, Queensland
8360 posts
i voted that i didnt like any of the names so thats probably why it didnt ask me to list my preferences.
|
Triamks
Brisbane, Queensland
2450 posts
Yes, we know you did, that's why I asked if they asked you to vote on some of the names anyway. I guess they figure if you don't like any, you're not interested in choosing preferences.
|
FraktuRe
Gold Coast, Queensland
1249 posts
Yes we know he did, but lewd obviously didn't, so he is telling him again.
|
Triamks
Brisbane, Queensland
2451 posts
lewd
Brisbane, Queensland
316 posts
yeah i only read the quote
my bad
|
Triamks
Brisbane, Queensland
2458 posts
So I was at the shops this morning and they only had "Name Me" jars. Did the iSnack 2.0 jars even make it to the shops?
|
Panda
Brisbane, Queensland
16 posts
'name me' hardly even sold. Couldn't really bring in a new named product without selling the original stock, anyway.
|
TicMan
Melbourne, Victoria
5171 posts
exo
Brisbane, Queensland
8562 posts
Apparently Cheesybite and "none of the above" were very close.
|
ravn0s
Brisbane, Queensland
8391 posts
so they replaced a lame name with another lame name. nice work everyone
|
imitation
Brisbane, Queensland
2695 posts
Where can I get a bottle which says ISnack2.0 surely will be worth something one day...
|
exo
Brisbane, Queensland
8563 posts
Triamks
Brisbane, Queensland
2471 posts
I couldn't find any iSnack 2.0 jars when I was in Coles, exo.
|
skythra
Brisbane, Queensland
1460 posts
Apparently Cheesybite and "none of the above" were very close.
I found this amusing
|
HERMITech
Brisbane, Queensland
6429 posts
They should call it "Meh"gemite or just plain
"meh"
|
This thread is archived and cannot be replied to.
|
PM
WWW