You have a great piece of content and have elected digital distribution to deliver your product to a growing number of users online.

Serving large files creates problems of scalability, flash crowds, and reliability. As you grow, they become more central to your business, but your bandwidth costs go up as well. It's a vicious cycle.

There is a solution. BitTorrent is a simple software product which addresses all of these problems.

The key to scaleable and robust distribution is to tap the unutilized upstream broadband capacity of your customers. It's free and abundant. Their contribution grows at the same rate as their demand, creating limitless scalability for a fixed cost.

BitTorrent is not just a concept, but has a functioning implementation, already capable of swarming downloads across unreliable networks. BitTorrent has been embraced by numerous publishers to cost-effectively distribute to millions of users.

BitTorrent is the result of over two years of intensive development.