Enter the world of Luminary: Rise of the GoonZu where only the most clever and skilled will rise above the ranks and become renowned, powerful leaders of their community. Are you a talented Artisan? A powerful warrior? A crafty merchant? Or maybe a savvy Politician? Live out your alter ego's rise to fame in the most extensive representation of a real-world society available in online gaming. In Luminary: Rise of the GoonZu Simulating players can become an artisan and create their own items and sell these items in the market to build their wealth. They can even purchase town stocks, lease buildings and even employ a workforce. Alternately, in a quest to earn the respect of fellow players, they can run for office in the Residential Election and become the GoonZu, controlling the very future of the game server.